About William Cruz

About William Cruz
Client List

William Cruz, M.S.E.E.

William CruzWilliam Cruz, President of TCB Consulting, is a charismatic lecturer on the diversity various cultures bring to the corporate environment and strategies for dealing with the differences.  He focuses on the differences in nonverbal and verbal communications styles across cultures and how these differences can cause misperceptions, misinterpretations and misunderstanding.   He has spoken at Verizon, NASA, Chevron, Kodak, Raytheon, Harvard, MIT, Columbia University and the Power of Diversity Conference to name a few.


He is a community leader. He is a founder and the first

president of the Society of Hispanic Engineers at Rutgers University. He served on the Board for the Hispanic Association for Higher Education (HAHE) of NJ. He is a founder of Bellcore’s Association of Hispanics in Telecommunications. He was a reviewer for applications for the National Hispanic Scholarship Fund. He served on the Board of Directors of Aspira, a community organization that provides educational and leadership services to Latino youth.  He served on the Executive Board for the Society of Hispanic Engineers of New Jersey and for HISPA’s Lucent Jersey Shore Chapter.

William Cruz earned two baccalaureates at Rutgers University and earned membership into three honor societies:

Eta Kappa Nu - the electrical engineering honor society
Phi Sigma Iota - the national foreign languages honor society
and Cap and Skull - Rutgers University’s Leadership Honor Society

After Rutgers, William went on to complete his Masters Degree in Electrical Engineering at Cornell University.

William Cruz worked at Lucent Technologies in Holmdel, NJ where he designed Gigabit Ethernet networks for service providers.  William served as chairman of the Engineering Committee TR41.6.1 of the Telecommunications Industry Association responsible for developing the Personal Wireless Telecommunications (PWT) Air Interface Standard.   He served as a delegate for Lucent Technologies at the International Commission on Telecommunications (CITEL) of the Organizations of American States (OAS) where he lobbied successfully for the support of unlicensed PCS spectrum and standards. As an engineer for Bellcore he served as Bellcore's representative at ANSI Committee T1 and the International Telecommunications Union.  He is an inventor with three patents on wireless technologies and has one patent pending in Japan.

William resides in Eatontown, NJ and during his leisure he enjoys training for and running marathons, listening and dancing to Mambo, Cha Cha Cha, Salsa, Cumbia, Merengue, Son Montuno, Guajira, Rumba, Bomba, Guaguancó, Plena and other Afro-Latin rhythms.

And…his mother thinks he’s darling.


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Last modified: 07/25/04